With more than 1 billion active users every month, YouTube dominates the video sharing market. Many marketers see this as a chance to reach a wider audience, and they are not wrong. However, it takes more than sharing a couple of videos to achieve success. Here are a few tips in order to properly market videos on YouTube.
Key Points to Market Videos Effectively
Tell a Story – If you are marketing on YouTube, then you fear the dreaded skip button. Prevent people from clicking that button by grabbing their attention within the first 5 seconds of your video.
The best way to do this is to tell a story. This will spark a user’s interest. More importantly, it will motivate them to take action and invest in your services. Consider making videos that reflect your company’s ideologies in a fun and engaging way.
Make Use of Fans – People love making their own videos. Consider asking your audience to share videos with you about why they love to use your products or services. Compile these responses into one video and share it on your YouTube page. Your customers’ experience will help others connect with your company.
Link to Your Website – Engaging users with a great video is the first step in making your company visible. The next step is to make sure your audience has somewhere to go after you’ve convinced them to buy your products or services. When you add a new video to your YouTube channel, always add a clickable link back to your main website within the video description box.
Optimizing Your Videos – YouTube is an entity of Google and the primary place for website videos. So, when users are searching for a topic on the web, they will most likely find YouTube videos on the first page of the results.
Use Google’s Keyword Planner tool to see what words in your market are being searched for, and implement them into your video titles and descriptions. However, one thing to remember is that Google’s and YouTube’s search engines work a little differently from one another. They display different results. We recommend optimizing your video for Google since more people search there than any other place.
Are you interested in seeing some of First Focus’ work? Here is a fun video we created for the New York Hall of Science. You can check out more videos on our YouTube page.