Once upon a time, television commercials were the best way to get your business noticed by the world. However, with the advent of the digital age, the internet has changed everything. Companies are starting to market their videos online, seeing a bigger impact on their returns. Find out why you should be doing the same.
More People Are Watching Videos Online
YouTube, Facebook, Twitter, Instagram, Snapchat. These are just some of the top social networks that utilize video. Users often use these sites daily, making them their go-to place for watching video content.
Let’s put that into perspective. Facebook has 1.7 billion active users, Instagram has 400 million subscribers, and Twitter has 313 million active users. Add in the fact that the average user spends 16 minutes a month watching videos online, and you will see that online is the place to be.
Streaming is the Future of Entertainment
Most millennials are avoiding cable subscriptions like the plague and with good reason. Streaming services are becoming more and more of a viable option. People can watch their shows when they want, and with limited commercials. While some services offer ad-free options, a lot of customers would rather sit through two or three commercials than pay more to watch television.
Online is Accessible
Along with the internet, mobile devices have changed the way we view advertisements. With the ability to access the internet from anywhere, mobile takes your video ads on the go. Almost everyone has a smartphone, which gives them access to websites, their social media account, email and so much more.
More than half of the world is watching YouTube on mobile, and there is a reason for this. Watching, sharing, and interacting with videos online is easy when you can do it from the palm of your hand.
Check out the video we made for On Time Steam Cleaning, and you’ll see what a professional online video looks like. You can also see more of First Focus’ work on our website.