The best companies have legions of dedicated clients who swear by their services. If you’ve done great work, a testimonial video will show the world that people value your services. These videos put your clients in front of the camera, giving your audience (and potential customers) an honest look at the impact of your work.
Celebrating Success With Testimonials
Testimonial videos are a great way to reminisce and see how far your business has come. Over the years, you’ve provided exceptional services for your clients, services that they are satisfied with. Some of those clients have become valued and loyal customers you’ve worked with for years. A testimonial video will often remind you of why you do what you do, and that you owe your success to your hard work and the relationships you’ve forged.
Creating a Testimonial Video Gives Potential Clients an Honest Look at Your Business
Customers are attracted to something that is real and authentic but most of all, something they can relate to. Most people look at marketing with a cynical view. They often know that you’re trying to sell them something and don’t expect you to give a realistic look at your products or services. However, testimonial videos are viewed differently.
With a testimonial video, customers get the chance to hear from an unbiased source, from people with similar problems that needed to be solved. This trustworthy voice speaks on your behalf, building your credibility. This video assures future clients that your company was not only the solution to a problem but exceeded expectations, creating a long-lasting relationship.
The First Focus Difference
Now, creating a testimonial video is not as simple as having your clients or loyal customers say how great your business is. Anybody can do that. You can do that. If you want to create a testimonial video the right way, you need to work with us at First Focus. We create testimonial videos that tell a story.
You see, your audience is used to hearing about the benefits of your products or services. What these people really want to know is the honest truth. Does this product/service really work? When you have your client tell the story of what they were dealing with before working with your business, people gain a better understanding of the kind of service you were able to provide for them. More importantly, they trust that your product works because it comes from an honest source.
When First Focus Productions puts your clients on camera, we know just how to work with them. Our videographers are able to walk them through the process of being on film. They also know the right questions to ask and how to convey their story on screen. More than any written testimonial, our video will make your company real in the eyes of everyone who sees it.
Are you ready to start marketing with First Focus? Then fill out our contact form or call us at (844) NYC-FOCUS and speak with one of our consultants. If you’d like to see our work, then check out our Youtube page.