The Advantage of Video Marketing for SEO Results

A graphic image of the word SEO in red letters, surrounded by a word cloud.

You may want to think about video marketing the next time you are developing your SEO.

Google is where everything is found, including your videos. So you will be happy to know that there is a distinct advantage to video marketing when it comes to SEO. Find out how the right marketing videos can help you rank higher on Google and make your company visible.

SEO Benefits From Video

Since Google’s Hummingbird update, the search engine has had a fondness for video. This is due to the company’s desire to promote quality content over keywords.  In 2009, videos were 53 times more likely to rank on Google’s first page. Google still values quality content today—and it’s not without reason.

When videos show up in search engine results, people are more likely to click on them. Videos have a 41% higher click-through rates than normal search results. Videos intrigue people, and they want to see them.

Video Get Social Shares

While search engines, such as Google, do tend to like video content, there is another reason that they rank so high. It’s because people love watching videos, especially on social media.

In 2015, 78% of people watched online videos every week, while 55% watched them every day. Even more impressive is the fact that nearly a million minutes worth of video is shared every second. Social shares create back links, which is ultimately positive in the eyes of search engines.

Videos Keep Visitors on the Page

One crucial aspect of SEO is the ability to keep users on your web page. When a user immediately leaves your website after viewing your page, this can negatively impact your site’s SEO ranking. Google takes into account your webpage’s bounce rate, which measures how often people click the “Back” button and leave your site.

That’s why it’s beneficial to have a high-quality video on your home page. Not only does it keep users on your page longer, but it invites them to explore more.

First Focus has experience creating marketing videos for the New York metropolitan area. Check out our work and watch the high-quality videos we’ve made for other businesses.

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