Why Online Videos Rule the Internet

An image of a tablet with online videos playing on the screen.

Online videos are a driving force on the internet.

Are you a new business? The first year of any business is a tough start. One of the biggest problems that you will face is increasing your clientele and gaining visibility. The best way to get your name out there is through advertisements. And if you really want to make an impact on your business, then you should invest in making online videos, a dominant force on the internet.

Online Videos are 74% of Web Traffic

HighQ recently created a useful infographic filled with stats from several reputable sources. The first stat is a big one, showing that a large percentage (74%) of people will be going to the web for online videos. This shows the popularity of watching videos online. Plenty of channels (YouTube, Facebook, etc.) host some of the most watched videos on the web.

Tablet and Smartphone Users Watch Videos Online

According to the research, 33% of tablet owners watch an hour of video on their device every day. Another stat from their research shows that 28% of smartphone users watch a video on their device at least once a day. As a business owner, this stat should interest you. A large percentage of people are watching online videos on the go. By creating a marketing video, you have the chance to reach people from anywhere and at any time.

Online Videos Dominate Social Media

We said that several channels host the most popular videos online. This is true. Almost every social media platform has video integrated into their service. And people love to engage with companies creating quality online video content. Just look at the activity of people on social media:

  • 500 million people are watching Facebook videos per day.
  • Snapchat users watch 10 billion videos a day.
  • 82% of Twitter users are watching video content.

The synopsis is that people are going online for video. If you want quality videos, then contact us at First Focus. Check out our YouTube page to see our previous work. You can even check out the video we mad for Valley Stream Pediatrics.