Social media has become the epicenter of online interaction. With that in mind, marketers need to be aware of what platform they are working on, especially when it comes to video marketing. From Facebook to Instagram to Twitter, every social media site requires a unique approach.
Video Marketing on Social Media Sites
Facebook – Facebook has 1.7 billion active users, making it the largest social media platform to date. It is wise to start marketing your videos on this site first. Your ads need to set your business apart from the competition, and video is most certainly the way to go.
Remember to use the pin feature to keep your latest video to the top of your business page, so that it doesn’t get lost under new content. Another important factor in making sure your videos gain visibility is to keep them under 2 minutes long. Visitors are less likely to stop watching a short, entertaining piece of content.
Instagram – Instagram has 400 million subscribers worldwide, and with the recent inclusion of 15-second videos, the possibilities are endless. It’s important to think globally when you post any video content. Make sure your latest slogan or hashtags don’t have any translation errors, so you don’t offend anyone.
You cannot try to stuff commercial-quality content into a 15-second video. So it is best to create videos that focus on brand reputation. Delightful little videos will help establish your brand as fun and clever. It will also help you connect with your audience. If you need help, try making use of influencers on Instagram—and find out how they approach making content for 15-second videos.
Twitter – Twitter is a social network that moves fast. There is an average of 6,000 tweets every second. The social media site gives the opportunity to record or upload videos that are 30 seconds or less.
Twitter’s video tool is rather intuitive. It allows you to record, edit, and arrange clips in any order you want. Other significant aspects of the social network include video replies and live video via Periscope. Video replies are great for Q&A session with your followers, and live videos are perfect for presenting live events to your audience.
Contact First Focus if your business is interesting in creating video content.